New Website Launches!

After 10 months of planning, designing and building we are proud to launch our brand new 4th generation website. It has been a labour of love for all involved and we are thrilled with the final result!

 

Evolution, Not Revolution

With so many great compliments on our previous website we knew we had to create a website that not only looked better and was more user-friendly, but took the browsing experience to a whole new level. No easy task then! With a strong brand identity it was important to us to maintain the fun, colourful design we have become known for. However, with the internet moving at pace faster than a game of Duck Pond Dash it also had have a modern look and feel too. What we needed was ‘evolution, not revolution!’ We decided to concentrate our efforts on 3 core areas:

 

  • Easy and enjoyable user experience
  • Informative and useful content
  • Beautiful, eye-catching design

 

Design That Excites

With the world browsing the worldwide web through tablets and mobile phones more than ever, our goal was to have a site that meet the needs of the modern internet user. Out went the use of Adobe Flash and in came bigger, more detailed static party banners. Yes, we are going to miss our flying super-hero and jet skiing Bubbles and DJ creating waves across the screen, but every time we look at those big bold beautiful banners we can’t help but smile!

 

Easy Peasy

Once we had caught the users attention with stunning design and great attention to detail, we wanted to make the browsing experience simple and fun. Our aim was to answer 3 fundamental questions our customers want to know as quickly and easily as possible:

 

  • Do you cover my area?
  • What parties do you do?
  • How much are your parties?

 

With clear navigation, a clutter-free layout and extensive calls to action throughout the site we hope we have made the user experience easy peasy!

 

The Whole Kitchen Sink

The world of DNA Kids is an exciting one and one we love to share with you. With this new site we have literally thrown everything we do into it, including the kitchen sink! We created a new video that showcases the excitement and diversity of our children’s parties and added lots of insightful professional party photos. After all, they say pictures paint a thousand words and we couldn’t agree more!

 

We have also created a downloadable party brochure, written lots of new and informative content about our parties, created easy ways to share information on our parties with friends and answered all those burning questions in our new FAQs page. We made sure we didn’t leave out our little friends either. Kids, don’t forget to check out Kids Zone on the home page to download and print off 4 brand new Fun Sheet designs to enjoy completing and colouring-in!

 

Mobile Website Coming Soon!

Hot on the heels of our new website launch will be the launch of our first ever mobile website. In just a few days time you will be able to browse our new website in beautiful clear detail from your mobile phone taking the DNA Kids mobile browsing experience to a whole new level too!

 

We hope you enjoy browsing our new website as much as we have loved creating it. As always, we love receiving your feedback and it helps us to create an even better party experience for your future enjoyment. So, please don’t be shy to let us know what you think! Email us at customerservices@dnakids.co.uk or post on facebook.com/dnakids

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