Privacy Policy

Sharing of Personal Information
We may share personal information within the DNA Entertainment Group (DNA Disco Company Limited, DNA Kids Limited) and certain selected companies. Those selected companies are either our partners who perform a function such as prize-provision within our promotions and offers, or are agencies and suppliers whom we have retained to assist us to more effectively fulfil orders, manage and conduct promotions and offers, provide technical assistance and support and perform other functions to support our marketing activities. All selected companies may have access to personal information if needed to perform such functions, but will only be permitted by us to use such personal information for the purpose of performing that function (which may include one to which you have expressly given your consent) and not for any other purpose. In all cases, any use of your personal information by the DNA Entertainment Group which use has been instigated by us (as opposed, for example, to a promotional partner), will comply with this policy and with data protection legislation. Occasionally, with your permission and depending on the purpose for and context in which you gave that permission, we will send marketing information and news to you, for example, relating to new product offerings, loyalty schemes, discount coupons and other promotions and offers. This may include our sending to you marketing information for the products or services of a promotional partner on that partner's behalf. However, in every case, if you do not elect to receive such communications or if you elect to discontinue receiving them, then we will not send or will cease sending them to you. Also, we reserve the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfil your requests, or to co-operate in any law enforcement or regulatory investigation. Save for this, we do not sell, transfer or disclose personal information we have collected from you in connection with our web site activities, to third parties outside the DNA Entertainment Group. Please note that if we are, in turn, a promotional partner of an unrelated company, for example where we are not asking you to submit any personal information to us but are simply providing information on our site and may be a link to the other company's web site where one must visit to take part in that company's promotion, offer or other activity, then the privacy policy of that other company will apply instead of ours. Whilst we make every effort only to tie-in with reputable companies which have a similar high regard for your privacy, you should make sure you are aware of what their policies say, as we are not responsible for the policies and practices of other companies, including those of other members of the DNA Entertainment Group.

 
Our Privacy Policy Regarding Children
We are very sensitive to privacy issues. We are proud of our long time commitment to our customers. We are especially careful in any communications with one of our most treasured customers - children. On our web sites, we offer many features, like games, which do not require a child to provide any personal information. Our policy is not to collect personal information from any child unless for a specific activity where the child's parent or guardian has first written to us with that parent's or guardian's consent to that specific activity. Our policy is that our on-line activities will not generally involve the publishing of any personal data relating to a child on any of our web sites, but if there is any specific occasion where publication is proposed then this will not take place unless that child's parent or guardian has written to us with their specific consent to the proposed publication and then only after there has been pointed out to the parent or guardian the possible consequences of such a publication.
We urge parents to regularly monitor and supervise their children's on-line activities.

 
Access
You are in control of any personal information you provide to us on-line. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or other members of the DNA Entertainment Group, you can let us know by contacting us at the postal address listed below.
In order to review any personal information we have collected about you via a web site or to ask us to delete that information or to stop further use of the information, please email the Privacy Manager at customerservices@dnakids.co.uk

 
Changes to our Privacy Policy
From time to time, it may be necessary for us to change this privacy policy, so we suggest that you check here periodically. Rest assured, however, that any changes will not be retrospectively applied and will not alter how we handle previously collected information.

How to Contact Us
If you have any questions about our DNA Kids Internet Privacy Policy, please contact us at:

DNA Kids Limited
Customer Services
DNA House, Rydal Drive
Maldon
Essex

CM9 5LG